Work: No Days Off

Work: The Ultimate Personal Trainer. Aiming to provide robust training plans by creating a social platform for users to interact with one another, gain useful insights from leading athletes and track and measure their success.

ClientWorkServicesDigital, Branding, Creative Direction

View the full app promo below

#NoDaysOff

Guaranteed sweat

Welcome to Work, your Ultimate Personal Trainer. Get fit with 180+ free workouts from strength and endurance to mobility and yoga—featuring world-class Master Trainers in every drill. If structure is what you need, our personalised training plans adapt to you and your schedule for a one-way ticket to the body you want—whether you’re a seasoned athlete or just getting started.

Challenge

Work were on a mission to develop a beautifully designed app that is intuitive, scalable and easy to use. In the health and fitness category alone, there are a multitude of existing apps that have been very successful. When developing concepts for the prospective app, it was important to ensure usability and ease of navigation were prioritised. By conducting market research, user journeys were easier to map out, improving the overall app experience.

Consistent branding

User friendly

Multi format content

Approach

Developing a vibrant colour palette that worked with different parts of the app was key to providing a consistent brand experience.

Retina ready

With the quality of screens continually improving, the design used a flat approach to compliment imagery style.

Minimal design

Without overusing shapes to draw the user to app navigation, subtle colour changes introduced more straightforward interaction.

Content rich

The design is geared towards displaying different types of content. From beautiful imagery to detailed statistics.

User focused

Designed with allowing the user to customise the experience, using a modular style to elements and UI components.

Result

This conceptual project produced strong layouts, focussing on usability and engaging interaction. The final render was put together into an app promo to showcase the campaign in it’s entirety.