Engage
The new business development platform to target new clients and build on new opportunities. For the launch of Engage, the firm were looking to produce an internal campaign to promote an all-new tool. Along with an employee engagement strategy, a video was produce to deliver key messages to a wide, global audience.
ClientCushman & WakefieldServicesDigital, Creative Direction
Visual Style
Cushman & Wakefield wanted to launch a new business development tool that will track and measure their leads and contacts. To launch the tool internally, a campaign was produced to raise awareness. I developed the visual style and storyboarded the animation, as well as producing the final piece. It was important for the visuals to generate high impact and motivate teams to begin using Engage.
